Viral Video Production
Full price £20,000.00, or payable monthly at £1750.00 pcm, annual contract. Viral videos are designed to engage a wide audience, and should propagate across the web organically; that is being shared across social networks, peer-to peer. Therefore, they need to contain an element that would make someone want to share it with their friends. This can be something funny, shocking, cute, or controversial, but whatever it is, it must stand out among the slew of video content published online every day. Due to the enhanced creative requirements of viral videos they tend to command a higher budget than a standard corporate video, but the corresponding benefits of publicity, brand awareness, audience figures and web traffic cannot be ignored.
Production on this type of video includes:
- Conceptualising the approach or style of the video
- Casting/auditions/locations etc
- 2D/3D graphics
- Music/Sound design (including arranging rights/licensing)
- Delivery to high quality web format